Brand Story

Avadelle – A Legacy of Radiance, Reimagined

Some women inherit diamonds, others inherit heirlooms. I inherited a legacy of flawless skin, or so I thought.

My grandmother, mother, and aunts all had skin like silk, untouched by time, yet they never used elaborate skincare rituals. No serums, no creams, just the grace of nature and a world untainted by pollution. But when I looked in the mirror, I saw a different story. Pigmentation, freckles, and an uneven tone that no home remedy could erase.

Years passed, with me trying skin care brands from across the globe. Some international products worked wonders but were not easily accessible while living in Pakistan. On each trip to beauty stores in Pakistan, my niece and I searched for something that felt truly luxurious, yet weightless, something that nourished without leaving behind a sticky mask. Something which was easily available and accessible .But product after product, we found the same disappointing formulas; too thick, too greasy, too sticky, too uninspired!

After endless trips to local and international beauty stores, an idea took root. What if we created something better? What if we blended the wisdom of generations with science-backed formulations? What if we brought to life a skincare line that felt as light as air but worked like magic?

And so, Avadelle was born.

A brand rooted in tradition, elevated by science, and tailored for the South Asian woman.

Welcome to Avadelle where tradition meets transformation.

Founder

Founder & Visionary Behind Avadelle

I’ll be honest, I was never the kind of person who enjoyed skincare rituals. They always felt tiring, overwhelming, and at times unnecessary. But the more I ignored them, the more I realized just how much my skin was telling my story, sometimes in ways I didn’t want it to.

That was my turning point. 

I began to understand that skincare wasn’t about vanity but about care. It was about honoring myself the way generations before me had done so effortlessly.

With Avadelle, I wanted to create something that felt both simple and luxurious, effective yet weightless. Something that didn’t demand a dozen steps but still made you feel radiant, confident, and unforgettable.

For me, Avadelle is more than a brand. It’s a legacy. A way to be part of something bigger than myself, something that brings forward not just beautiful skin, but a reminder that we all deserve to glow.


Angbeen Batool
Founder, Avadelle

Our Vision

To redefine beauty standards in Pakistan by creating a legacy of radiant, healthy skin for generations to come, where every woman feels confident, empowered, and nurtures her overall health and well-being through mindful and preventive skincare.

Our Mission

To empower women in Pakistan by providing high-quality, natural, and chemical-free skincare solutions that focus on prevention rather than cure by blending the wisdom of generations with modern science to protect, enhance, and celebrate natural beauty, while improving overall skin health and well-being.

The Edge Your Skin’s Been Waiting For

With Avadelle, you’ll never face the trade-off between purity and performance, nature and science, tradition and innovation.

Every formula is a luxury your skin can’t afford to miss. Crafted with the finest ingredients to give you results they’ll notice before you say a word.

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